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“互联网+教育”大市场 创业者该如何把握?

来源:恒峰娱乐 发布时间:2019-10-31 16:51 标签:
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ZHONGGUOJIAOYUCHANYERIYIQIANGDA,GENJUDEQINZHONGGUOKEJI、CHUANMEIYUDIANXINXINGYEFABUDEZUIXINDIAOYANBAOGAO,ZHONGGUOJIAOYUCHANYEZONGTIGUIMOJIANGZAI5NIANNEIFANBEI,JICONG2015NIANDE1.6WANYIYUANZENGZHANGZHI2020NIANDE3WANYIYUAN。

炸金花游戏 LINGWAI,WOGUORENKOUJIEGOUDEGAIBIAN,YEZAITUIJINSHEHUISHANGYEJIEGOUDEGAIBIAN。DALIANGDE80HOUCHENGWEIZHONGCHANJIEJI,ERTONGJIAOYUZHICHUZHANJIATINGSHOURUDE30%-50%,ERQIEZAIZHUNIANDIZENG。SUIZHEERTAIZHENGCEDEFANGKAIHE90HOUDECHENGZHANG,80HOUYU90HOUDUIXIAYIDAIDEJIAOYUGUANZHUYOUWANGSHIDEJIAOYUCHENGWEIGUOMINPAIMINGKAOQIANDECHANYE。

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“互联网+教育”大市场 创业者该如何把握?

 

CHUANTONGJIAOYUJIGOUZAIJIAOXUECHANPINSHEJISHANGYIJINGYOUXIANGDUICHENGSHUDETIXI,YETONGGUOYIXIEXINDEFANGFASUODUANLEZHISHIDECHUANBO“GUOCHENGCHENGBEN”,ZHEISHIHULIANWANGCHUANGYEZHEZHIDEXUEXIYANJIUDEDIFANG:

SHITIKETANG:LAOSHIYUXUESHENGMIANDUIMIANJINXING“JIAO”YU“XUE”。LAOSHI“SHUCHU”XINXI,XUESHENG“SHURU”XINXI,HAOCHUSHIXUESHENGKENENGZAICHULIXINXIDESHIHOU,CHUXIANDE“TEXING”WENTI,LAOSHIKEYIJINXINGJISHIBINGYOUZHENDUIDEFUDAOHECHULI, RANGXUESHENGDE“SHURU”GENGGAOXIAO。BIRUYINGYUJIAOYUJUTOU“XINDONGFANG”,K12JIAOYUJUTOU“XUEERSI”、“XUEDA”。MUQIANRENGRANYOUCHAOGUO90%DEJIAZHANGXUANZEDAI“SHITIKETANG”JIAOYUJIGOU。

SHOUBASHOU:ZAIJIAOXUEGUOCHENGZHONG,LAOSHIGUANZHUXUESHENGDESUOYOUDEXUEXIJIEDIAN,BINGWEIMEIYIGEJIEDIANZUOCHUSHIFANHEGENGZHENG。BIRUYISHU、YINLEJIAOYUXINGYE。

炸金花游戏 SHITUZHI:LAOSHIHEXUESHENGXINGCHENGSHIJIANJIAOZHANGJINMIDEJIAOXUEGUANXI,LAOSHIWEIXUESHENGDEXUEXIJIEGUOFUZE。BIRUZHIYEJINENGJIAOYUXINGYE。

CHUANTONGJIAOYUJIGOUJINGYINGDUONIAN,ZAIGUIMOKUOZHANGSHANGYUDAOPINGJING,RENGZAICUNZAIHUOKECHENGBENGUOGAO、WUFAXINGCHENGKOUBEI、WUFAKUAISUJINXINGPINPAIFUZHIDEWENTI。ZAIJIAZHIHULIANWANG3.0SHIDAI,YONGHUYONGYOUDALIANGHUOQUZHISHIDEXINQUDAO,RUSHIPINKE、ZHISHIFENXIANGPINGTAIDENG,ZHEIXIEXINXINGZHISHIZAIJIDADECHONGJIZHECHUANTONGJIAOYUXINGYE。

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一、传统教育机构几个关键点上存在的问题

 

“互联网+教育”大市场 创业者该如何把握?

 

ZAITANTAOCHUANTONGJIAOYUJIGOUQIAN,XIANKEYIYINRUYIGEZUIJINHUOREDEGAINIAN——“XIAOFEISHENGJI”。JIAOYUYESHIGERENXIAOFEIDEYIGEDAFANGXIANG,ZHONGGUODEXIAOFEIPINFAZHANGUOCHENGDAZHIFENWEISANGEJIEDUAN:

DI1JIEDUAN:GONGCHANGSHIDAI,CHANNENGWEIWANG。SHANGGESHIJIJIANGUOCHUQI,GEZHONGWUZIFEICHANGKUIFA,GONGJIYUANYUANDIYUXUQIU,CHANPINRONGYIHUODEXIAOLU,YOUGONGCHANGYOUCHANNENGJIUYIWEIZHEKEYIYOUSHOURU。

DI2JIEDUAN:SHICHANGSHIDAI,QUDAOWEIWANG。SUIZHEGONGCHANGYUELAIYUEDUO,CHANNENGYIJINGBUSHIWENTI,RUHEBACHANPINMAIJIXIAOFEIZHECHENGWEILEGUANJIAN,GENGDUOQINGKUANGXIA,XIAOFEIZHEDESHOURUSHUIPINGZHIYUNXUDAJIAWEICHANPINDEGONGNENG、XINGNENGFUFEI,ZHEIGESHIDAIZHONGWEIXIAOFEIZHETIGONGDIJIACHANPINDEQUDAOGENGJUBEIHUAYUQUAN。

炸金花游戏 DI3JIEDUAN:XINZHISHIDAI,PINPAIWEIWANG。SUIZHEJUMINSHOURUSHUIPINGDETISHENG、HULIANWANGJIANGXINXICHUANBODEBIANJICHENGBENBIANWEIJIEJINYU0,RENMENXUANZEGENGJUDUOYANGXING,BINGQIEGENGYUANYIWEIPINPAIYIJIAMAIDAN。DI2JIEDUANZHONGXIAOFEIZHEHECHANPINFANGSHITONGGUOZHONGJIANQUDAOLIANJIEDE,ZAIDI3JIEDUANZHONGXIAOFEIZHEZHENGZAITONGGUOWEIBOGUANV、DINGYUEHAO、FENSIQUNDENGFANGSHIYUPINPAIZHIJIEGUANLIANQILAI。

炸金花游戏 CHUANTONGDEJIAOYUJIGOUMIANLINDEXIANZHUANGBIANSHIXUYAOJINKUAIDECONGDI2GEJIEDUANZHUANHUADAODI3GEJIEDUAN,NEIMERUHEJIANLIPINPAI?RUHEYINGDEYONGHUXINZHI?RUHEHUODEPINPAIYIJIA?

PINPAIDEGOUJIANXUYAOGUANCHUANYUCHANPIN、YINGXIAO、YUNYINGDEGEGEHUANJIEZHONG,ZAIMEIGEHUANJIESHANGDOUZUODAOZUGOUDEYOUHUAYUTISHENG,MUQIANJUEDADUOSHUCHUANTONGDEJIAOYUJIGOUZAIZHEI3GEHUANJIEZHONGDOUCUNZAIHENDUOBUZU:

1、教学产品环节

XUYAOGENGDONGYONGHUXUQIU

CHUANTONGJIGOUWANGWANGSHIXIANYOUCHANPINZAIYOUYONGHU,HULIANWANGWANGWANGSHIXIANYOUYONGHUZAISHEJIXIAOSHOUDECHANPIN,HOUZHEXIANGDUIYUQIANZHEGENGRONGYICHANSHENGTIEJINYONGHUZHENSHIXUQIUDECHANPIN。

炸金花游戏 HENDUOCHUANTONGPEIXUNJIGOUJINGUANLEIJILEBUSHAOYONGHU,DANMEIYOUZUOGUOYONGHUXUQIUWAJUE,DAOZHIYONGHUHUOJUECERENDUIXUEXIJIEGUOBUMAN。JULISHUOMING,BIRUXUELINGERTONGDEJIAZHANGXIWANGHAIZIXUEXIYINGBISHUFA,GAISHANHAIZIZAIXUEXIAOLIMIANDEXIEZIZUOZI,DANJIGOUJIGOUQUEYAOQIULAOSHIZHILIYUJIAOHUIHAIZIXIEHAOZI,ZHEIZHONG“BUPIPEI”ZAOCHENGLEYONGHUDEXINLILUOCHA。

XUYAOGENGBIAOZHUN、GENGYIFUZHI

炸金花游戏 DUIYUZHONGXIAOJIAOYUJIGOU,MEIYOUZUGOUDEZIJINZHICHIZUGOUBIAOZHUNHUADEJIAOXUENEIRONG,GUODUYILAIGETILAOSHIDESUZHI,DAOZHIWUFADUIYONGHUXINGCHENGPINPAISHUCHU。YOUDEJIGOUCHANGSHIZAICHANPINSHANGXIAOBUCHUANGXIN,“XIAOBANZHI”“FUHESHIJIAOXUE”TEDIANXIANMING,QUEWUFAKUAISUFUZHI,ZHEIYANGZAIZENGSUSHANGJIURONGYILUOHOUYULAIZIHULIANWANGDECHUANGYEJIAOYUJIGOU。

2、推广营销环节

XINKEHUOQU

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