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5种跨境电商运营模式的优缺点对比

来源:恒峰娱乐 发布时间:2019-10-31 15:50 标签:
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RIQIAN,SHANGWUBUFABU《ZHONGGUODIANZISHANGWUBAOGAO2017》XIANSHI,2017NIAN,WOGUOHAIGUANYANFANGKUAJINGDIANSHANGJINCHUKOUSHANGPINZONGEWEI902.4YIYUAN,TONGBIZENGZHANG80.6%,QIZENGSUYUANCHAOQUANGUODIANSHANGJIAOYIE11.7%DETONGBIZENGZHANG。

80%增长率的跨境电商,不仅吸引老牌电商企业的深耕,还引来众多新兴电商企业想分一块跨境电商的蛋糕。作为一个新入局者该如何选择合适的跨境电商运营模式呢?本文对比了5种跨境电商运营模式的优缺点,希望对大家有所帮助。

跨境电商运营模式

一、M2C模式

DAIBIAOGONGSI:TIANMAOGUOJI、YANGMATOU。

GAISHU:LIANGJIAGONGSITILIANGBUYIYANG,DANSHIBENZHISHANGDOUSHIYISHANGJIARUZHUPINGTAI,JIAOYIYOUSHANGJIAYUXIAOFEIZHEZIJIJINXING,TONGGUOPINGTAIJIEJUEZHIFUHEXINXIGOUTONG。

YOUDIAN:

MOSHIQING、TOURUDI,SUIRANMEIYOUYINGLIMOSHI,DANSHIYOUYUKUAJINGBENSHENDETESHUSHIXIAOXING,XIANJINLIUDEZHOUZHUANQIFEICHANGZHANG,SHOUSHANGKEYICHENDIANDABAXIANCHAO,ZENMEZHUANQIANYIJINGWUSUOWEILE。PINGTAIYAOZUODESHIJIJIUSHICHENGJIAOLIANG,WUSUOWEIZHUANBUZHUANQIAN。

炸金花游戏JINGDONG10NIANKUIBEN,HAISHISHANGLESHI,RENWEIDIANSHANGKAOMAISHANGPINZHUANQIAN,NEIJIUSHIWAIXINGRENLE。PINGTAIMOSHIZUIZHONGYAODESHIJIANGHULIANWANGBENZHIFAHUIDAOZUIDA,JIANGDISUOYOUZHONGJIANHUANJIE,ZHEICAISHIDIANZISHANGWUDEBENZHI。

QUEDIAN:

WUYINGLIDIAN;

DUISHANGPINZHILIANGWUFAKONGZHI;

SHOUHOUFUWUCHA,KUAJINGJIUFENBIJINGHEGUONEIBUTONG,YIDANYOUWENTI,TUIHUANHUOSHIGEFEICHANGMAFANDESHIQING。

炸金花游戏ZUOPINGTAIYOUYIJIANSHIQINGSHIBIXUYAOZUODE,NEIJIUSHIJIEJUEGONGYINGLIAN,SUIRANDIANSHANGBENZHIJIUSHIYAOJIEJUEGONGYINGLIAN,DANSHIPINGTAIGENGJIAYAOZUO。BENTUDIANSHANGNEIMEQIANGHANYINWEIYOUNEIMEDUOKUAIDIWULIUGONGSILAIJIEJUEGONGYINGLIAN,KUAJINGKEMEIYOUYIJIAZUODECHENGSHU。

SUOYITIANMAO、YANGMATOUDOUHUIZIJIJIANCANG,DAZAOWULIU,YANGMATOUSHENZHIYOUZIJIDEZHUANYUNGONGSI,JIEJUEGONGYINGLIANDEWENTI。DEQUE,PINGTAIJIUSHIYAOJIEJUEGONGYINGLIAN。

JIANYI:PINGTAIMOSHIMENJIANFANGZAIZHEILI,RUGUOXIANZAIHAIYOURENXIANGZOUPINGTAIDELUXIAN,JIUYOUDIANCHI,CHUFEINIDEYUNYINGTUANDUIHETIANMAOYIYANGNIU,NIDEGONGYINGLIANJIEJUEFANGANYOUJIDAKUAIDIDEYUNZUONENGLI。YAOBURAN,HAISHIBUYAOPENGWEIHAO。

二、C2C买手模式

炸金花游戏DAIBIAOGONGSI:QUANQIUGOU、YANGMATOUSAOHUOapp、JIEMIDENG。

炸金花游戏GAISHU:WUKEFEIYI,YANGMATOUSHIDIYIGEZUOSAOHUOappDE,HOUMIANLAIDEDOUSHICHAOTADE,YOUJIJIADEappLIANJIEMIANDOUCHAOXIDEYIMOYIYANG。DANGRANYIKAISHICHAOXI,HOUMIANDOUKAISHIZIJIFAZHANZIJIDEFANGXIANG。LIRU:JIEMIYIJIHAIMIJIUSHIZOUFEIBIAOZHUNHUASHANGPINDELUXIAN。

YOUDIAN:

XIANGDUISHANGJIAERYAN,MAISHOUDESHULIANGNEIKESHIJIHEJIDEDA。ZAIWUFAZHAODAOHESHIDESHANGJIAZHIQIAN,MAISHOUMOSHISHIZUIHESHIZUOPINGTAIDE。

炸金花游戏SkuDEWENTIJIEJUERONGYI,LINGWAIMAISHOUZIJIYEHUIJIANGZIJIDEQUANZIDEKEHUYINRUPINGTAI,BANGZHUPINGTAIYINGXIAO。ZUODEZAODEHUA,GENGSHIRONGYIQIANGZHANSHANTOU,ZAOQITAOBAOJIUSHIZUIHAODELIZI。RUGUOYIKAISHIJIUZUOSHANGJIA,JUEDUIZUOBUQILAI,ZHIYOUKAOXIAOCCAINENGMANMANGUODUDAOSHANGJIA。XIANJINLIUCHENDIANDA。

QUEDIAN:

GUANLICHENGBENGAO,SHOUHOUKESULIANGJUDA;

JIAHUOTAIDUO;

炸金花游戏HOUTAIGONGNENGRUGUOZUODEBUHAO,RONGYILIUSHIMAISHOU;

WULIUSHIXIAOXINGWUFAKONGZHI;

炸金花游戏TONGZHIHUAJINGZHENGGUOYUJILIE,SHANGPINZHONGFUTAIDUO;

炸金花游戏CHUNappDEJIEMIANZHANSHIYOUXIAN,HUIZAOCHENGDALIANGRONGYUXINXI,NENGFOUYOUXIAOZUZHIHAOSHANGPINXINXIDEZHANXIANSHIGEXUYAOSIKAODEWENTI;

WUYINGLIMOSHI。

三、B2C模式

炸金花游戏DAIBIAOGONGSI:JINGDONG、SHUNFENG、GEZHONGCHUANTONGXINGYEZHUANXINGZUOKUAJINGDEQIYE。

GAISHU:YUELAIYUEDUODEJUTOUKAISHICANYUKUAJINGDIANSHANGDEXINGLIE,JINGZHENGKEWEISHIYICHANGJILIE,B2CKEBUSHIYIBANDEXIAOJIAHUOMENKEYIZUODE,ZIJIN、TUANDUI、HUOYUAN、WULIU,SHAOYIGEHUANJIEDOUBUXING。

QIANGLIEFENGQUANGEWEIXIANGZUOZHEIGEMOSHIDEKUAJINGDIANSHANGDECHUANGYEZHEXIANGXIANGQINGCHU,RUGUONISHICHUANTONGJINKOUMAOYIDE,NIKEYAODANGXIN,DIANZISHANGWUDEYUNZUOHECHUANTONGQIYEGENBENBUSHIYIHUISHI,SHANGMIAN4YANGDONGXIZAIKUAJINGB2CLINGYUQUEYIBUKE。

炸金花游戏RUGUONISHIDIANSHANGCONGYEZHE,HENYIHAN,SHANGMIAN4GESHAOYIGE,NIYIRANWUFACHENGGONG。KUAJINGHEGUONEIDIANSHANGBUTONG,YAOJIEJUEDEWENTITAIDUO,NIBUGUANGYAOZUOHAOBENTUDEDIANSHANGYUNYING,NIHAIYAOJIEJUEWULIUCANGCHU,HUOYUANCAIGOU,YIJIXUYAOPANGDADELIANGXINGXIANJINLIU,ZHEIXIEGENBENBUSHIPUTONGRENNENGJUBEIDE。

YOUDIAN:

炸金花游戏CAIGOUJIAGEDI,SUOYIRONGYIYIBIANYIDEJIAGEXIYINXIAOFEIZHE,YINWEIKUAJINGHAITAODEBENZHIJIUSHI“WOYAOJIBIANYIYOUHAODESHANGPIN”,BIANYISHIHENZHONGYAODEYIGETEZHI。

SHANGPINZHILIANGRONGYIBAKONG,SHOUHOUNANDUBUGAO,KESULVBUGAO。

炸金花游戏YOUYUWULIUTONGYI,XIANGDUIDEZAISHIXIAOSHANGGENGRONGYIDEQUKONGZHI,YIZUIDUANDESHIJIANDAODAXIAOFEIZHESHOULI。

炸金花游戏YOUYUYOUZUGOUDEZIJINZHICHI,ZAIPINLEISHANGYOUKEYIHENGXIANGPUDEHENKAI,BIJIAORONGYIFENGFUCHANPINXIAN。

QUEDIAN:

HENSHAOQIAN。

YINGLIWEIBO,SUIRANYOUSHANGPINDELICHA,DANSHIYOUYURENYUANCHENGBEN,WULIUCHENGBEN,HUOKUANSHANGMIANDEZIJINGUOGAO,SUOYIDAOZHIQISHINENGGOUZUOPINGYIJINGSHIFEICHANGQIANGHANLE,CHUQIJIBENSHIKAOSHAOQIANQIANGSHICHANGDE。

炸金花游戏MOSHIGUOZHONG,MENJIANTAIGAO,SUOYIKENENGSHIKUAJINGDIANSHANGWEILAIJIEDUANDEMOSHI,ERBUSHIXIANZAISHIHEQUZUODE,ZHINENGYOUCHENGSHUDEDIANSHANGQUZUO,CHUANGYEZHEJUEDUIBUYAOQUPENGB2C。

四、特卖会模式

DAIBIAOGONGSI:WEIPINHUI、KAOLAHAITAO。

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